Lauren Beischer

• Photograph a diverse range of textile products, ensuring high-quality visual representation for marketing and promotional materials. • Collaborate with cross-functional team members to brainstorm and execute creative concepts for various commercial projects, contributing to the innovative and inspiring image of the brand. • Managed end-to-end photoshoot logistics, including location scouting, equipment setup, and coordination with subjects/models, ensuring smooth and efficient execution of each project. • Conducted preliminary research to gather inspiration and ideas for upcoming photoshoots, staying informed about current trends, fabrication techniques, and new sources of inspiration to enhance the brand's visual identity. • Provided expertise in lifestyle, interior, marketing, and social media photography, tailoring each photoshoot to align with the specific needs and goals of the brand. • Served as the primary photographer for the Disney X POPSUGAR product collaboration, capturing captivating images that showcased the unique features of the products, contributing to the success of the collaboration. • Collaborated closely with the marketing team to ensure that the photography aligns with the brand's messaging and resonates with the target audience. • Demonstrated adaptability and creativity in adapting to the evolving business landscape, contributing to Franco Manufacturing's competitiveness in the industry. • Played a key role in bringing the brand to life in homes everywhere through visually appealing and marketable product imagery. • Contributed to maintaining the company's legacy of product innovation, quality, and service through visually compelling and competitive photography.

Capture compelling and visually appealing photographs of various events organized by the Metuchen Downtown Alliance. • Collaborated with event organizers and stakeholders to understand the key moments and highlights to be captured during each event. • Showcased the vibrant and inclusive atmosphere of Metuchen's historic downtown through photography, reflecting the organization's vision of a welcoming community space. • Documented engaging public art installations, entertainment performances, and recreational activities that contribute to the lively character of the downtown area. • Worked closely with residents, visitors, and local businesses to capture candid moments and interactions, emphasizing the sense of community fostered by the Alliance. • Highlighted the unique features of independent businesses and restaurants in Metuchen, showcasing their personalized customer service and contributing to the promotion of the local economy. • Produced high-quality images for promotional materials, social media, and other platforms to enhance the visibility and appeal of the Metuchen Downtown Alliance's events. • Demonstrated creativity in framing and composition to convey the energy and spirit of each event, contributing to the overall marketing and branding efforts of the organization. • Maintained a professional and collaborative approach, ensuring that the photography captured aligned with the Alliance's goals and objectives for downtown revitalization. • Contributed to the creation of a visual narrative that communicates the Alliance's commitment to the management and revitalization of the Metuchen business district

Operate b-cam during interviews, take stills of product in use

AD COUNCIL Essential Workers Campaign • Editorial images were selected by the Ad Council for use in their Essential Workers campaign during the beginning weeks of the pandemic. • These images were shown in Times Square and on national television.