*** *** makes global business leaders smarter, faster with breaking news, expert opinion and proprietary data delivered on every platform, across every time zone. Our name means instant credibility whether it is the *** Terminal, *** .com, *** Television, *** Originals, *** Radio, *** Mobile, *** Businessweek, *** Markets, *** Live or any of our other platforms. We publish in more places than any other *** company does.
*** *** is looking for a Campaign Measurement Research Manager to join its Data Science & Insights team to measure the success and effectiveness of commercial partnerships.
You will help a variety of advertisers across a range of industries measure the effectiveness of their advertising across the *** *** ecosystem. You'll design, execute and manage research projects in order to prove the value of advertising across *** ensuring you deliver actionable recommendations to clients.
In addition to being a dedicated measurement partner for sales teams in Europe and the Middle East, many campaigns booked out of the region will be global by nature so experience of managing and analysing multi country studies would be preferential.
*** *** have technological measurement solutions already in place so you will have the ambition to learn more about data collection and how it complements more traditional research methods. Many of our commercial *** partnerships are multi-platform, running across digital, TV, video, print, audio, events and sponsored content, so you will have experience developing studies to measure the combined effects of advertising across formats and platforms. Client facing experience would be beneficial as results are key in renewal conversations.
You are comfortable working in a cross-disciplinary team to interpret client briefs, identify key success metrics and translate into measurement studies. You will work collaboratively with a roster of research agency partners and will have the ability to i *** uence budget.
The role is part of an expansion of *** *** *** team and follows significant growth in *** partnerships among leading business, finance, technology and luxury brands, as well as large-scale projects for governments and multinationals. As a result, you will frequently be measuring performance among hard to find and niche audiences on a global scale.
Reporting to *** *** Data Science & Insights Team, this is a busy role within a fast-paced team.
We'll trust you to:- Design, implement and manage multiple research studies that measure advertising effectiveness across *** *** 's multiplatform portfolio, which includes digital, TV, print, social, audio, events and sponsored content.
- Devise appropriate research methodologies in line with client KPIs, as well as writing appropriate questionnaires.
- Analyse and present findings internally as well as to clients and agencies.
- Extract key learnings and recommendations to improve an advertiser's return on investment.
- Forward thinking, looking for new and innovative ways to prove the value of advertising across *** properties
- Build strong relationships with research partners and panel providers in order to create an efficient process.
- Work closely and collaborate with the *** *** *** and Sales team, as well as *** planning and campaign management, pricing and inventory and project managers to streamline the process and ensure clients KPIs are met.
- Have the ability to build strong relationships to work within a global, multidisciplinary internal team.
You'll need to have:- 5+ years of research experience, expertise in *** effectiveness and measurement.
- Managing multiple projects simultaneously.
- *** owner/agency/consultancy experience desirable.
- Ability to explain research methodologies in a straightforward way.
- Broad knowledge of publishing and cross platform communications.
- Experience of working in a fast-paced, client-facing, *** environment.
- Strong analytical skills.
- Data savvy.
- Good presenting and storytelling abilities.
This is a great opportunity for a *** researcher to take control of *** *** 's measurement programme, working across all *** platforms on a global scale and help shape the future of measurement at *** *** .
Apply if you think we're a good match. We'll get in touch to let you know that the next steps are, but in the meantime feel free to have a look at:
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*** is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.
*** provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you would prefer to discuss this confidentially, please email [Please reply using Staff Me Up] (Americas), [Please reply using Staff Me Up] (Europe, the Middle East and Africa), or [Please reply using Staff Me Up] (Asia-Pacific), based on the region you are submitting an application for. Alternatively, you can get support from our disability partner EmployAbility, please contact +44 7852 764 684 or [Please reply using Staff Me Up]